Why Local SEO for Medical Practices Is So Important?
Local SEO for Medical Practices
Local SEO for Medical Practices: As a doctor, particularly if you are new in your practice, there will definitely be challenges in attracting new patients. To succeed in your medical practice, you need to do everything possible to attract the right patients. Apart from attracting the right patients, you also need to be able to persuade them to stick with you.
Many people now search for products and services on Google Search. People search online for medical practices and doctors nearby. Local search has become increasingly common among people all over the world.
According to stats, 46% of all Google searches are seeking local information on products and services. 97% of people learn more about a local company or product online.
As a doctor, you can take advantage of local search engine to get your medical practice in the faces of people that needs your services. Local SEO (Search Engine Optimization) is an effective way to increase your presence when people search for medical practices in your community.
With local SEO for medical practices, your website and medical practice will appear on top positions when people search for medical practices on Google and other major search engines.
However, to be successful in local SEO for your medical practice, you need to understand what local Search Engine Optimization is all about. Continue reading to learn more about it here.
What is local SEO for medical practices in digital marketing?
Local Search Engine Optimization (SEO) in digital marketing is a detailed niche area of SEO marketing concentrated on enhancing the exposure of localized products and services on search results.
With an effective local SEO strategy in place, people will be able to see you or your medical practice when they search on Google, Yahoo, or Bing for doctors or medical practices in their local communities.
What differentiates Local SEO from Organic SEO?
As a beginner, you should understand that SEO has two major components which are organic SEO and local SEO.
Organic SEO
Organic SEO is simply the marketing technique used to increase your ranking on search engine results simply by optimizing your website.
Furthermore, organic SEO lacks a geographical element and is always not associated with a physical business location. In organic SEO, the person searching for information is more concerned with discovering useful information about a business instead of the location.
Local SEO
It is simply the optimization of your business website to ensure that it shows up in local search results when people search for businesses located around your local community.
It is the technique of establishing indications of relevancy around an exact location.
Organic SEO aims to optimize a business website to increase its ranking and boost traffic to the website, while local search engine optimize a business website to increase ranking so that people can see the business website when they search for similar businesses in a particular location.
Why Is It Important To Have Local SEO For Medical Practices?
Local SEO for medical practices is important for doctors because According to a study conducted by Pew Internet & American Life Project, 80% of online users search the internet for health-related topics.
Furthermore, over half of the internet users, or over 60 million Americans have stopped by a webpage that supplies support or information for people who want to know about a certain medical ailment.
If medical doctors could provide the information or offer treatments for the medical ailments these online users are searching for on the internet, it could result in an enormous opportunity for doctors and their practices.
The importance of local SEO for medical practices includes:
- It demonstrates credibility and helps maintain patient confidence.
- It helps to maintain pace with competitors who have established an online presence.
- It increases the number of walk-in patients by making it easy for patients to locate medical practices.
- It provides opportunities for patients to leave reviews about their doctors.
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